Marise Special Blend

Image result for cigarette packet

 

Launched in 3rd july, 2006, MARISE Special Blend is highest selling brand of tobacco industry in Bangladesh; it is Low segment’s brand. Presently we hold 50% segment share of this segment.

 

Brand Position : Low Segment
Brand Color : Golden ,Red and White
Packet Nature : HLP (20s & 10s.) & SS (10s.)
Brand Personality : Fashionable, Colorful & impressive
Reflection : Qualitative & Satisfactory
Target Consumer : Lower & Middle Class
Brand Visibility : Whole Country
Specialty : Ambush , Fin board ,Golden Foil & Hand Pick Tobacco
Brand Launch : 03 July, 2006

 

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