Rally verve

Image result for cigarette packet

Launched in 25th april, 2010, Rally verve is our supreme brand; it is Medium segment’s brand. Presently we hold 10% segment share of this segment.

 

Brand Position : Medium Segment
Brand Color : Red and White
Packet Nature : HLP (20s & 10s.) & SS (10s.)
Brand Personality : Fashionable, Colorful & impressive
Reflection : Qualitative & Satisfactory
Target Consumer : Middle Class
Brand Visibility : Whole Country
Specialty : Ambush , Fin board ,Golden Foil & Hand Pick Tobacco
Brand Launch : 25 April, 2010

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