Sun Moon

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Launched in 1998, it is our first cigarette brand. Sun Moon is very popular brand of tobacco industry in Bangladesh; it is Low segment’s brand. Presently we have a good segment share of this segment.

 

Brand Position : Low Segment
Brand Color : Blue ,Red and White
Packet Nature : HLP (20s & 10s.) & SS (10s.)
Brand Personality : Fashionable, Colorful & impressive
Reflection : Qualitative & Satisfactory
Target Consumer : Lower & Middle Class
Brand Visibility : Whole Country
Specialty : Fin board ,Silver Foil & Hand Pick Tobacco
Brand Launch : 6 December,1998

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